A Perspective of Electronic Commerce

2007 Spring Syllabus for Electronic Commerce

syllabus

繳交作業方式

同學對這門課的評語

電子商務系統歷屆開課資料

Advanced Internet Applications 2006 Fall: Syllabus
EC 2005 Fall: Syllabus

• Nov 19, 2005
  

EC 2004 Fall: Syllabus

• Sep 17, 2004
• Sep 24, 2004
• eLearning examples
  

Hear how people who have taken the course said.

10/1 Class

1. business model of Wi-Fi City compared to GSM operation models.
2. business model of Skype
3. Special topics on Skype, VoIP, P2P


methodology
1. ROI
2. SWOT
3. Customer value driven
4. Blue Ocean Strategy versus Competition Strategy

Syllabus

Time: Saturday 13:00-16:00

Place: 中原大學社區資源中心 芳鄰成長園

Grading Policy: Participation (Presence, Challenging and Answers, Proactiveness) 50%, Homework 50%, including Midterm Paper, Final Paper

Instructor: Associate Professor Yao-Jen Chang

Email:

yjchang at cycu dot edu dot tw

Teaching Assistant: 時定樑 g9376024@cycu.edu.tw

Hear how people who have taken the course said.

Textbook

Internet Business Models and Strategies, 2nd ed., Allan Afuah and Christopher Tucci, McGraw-Hill 2003. (新月圖書東華書局代理進口)

Reference

1. 張耀仁，劉永信, 電子商務系統, 高立書局, 2001年1月三版.

Course Outline

1. 網際網路的趨勢

Firefox, RSS, Blog, Google, Skype, VoIP, P2P, All IP Network

2. Wi-Fi, WiMAX, 2G, 3G and mobile commerce

3. business models and operations

4. brand management

5. Competitive Strategies, Differentiation, Pricing, Niche. Implementation

Entry Barrier, Ecology, Business Opportunities, Best Practices

6. marketing at a digital age