Place: 中原大學社區資源中心 芳鄰成長園
Grading Policy: Participation (Presence, Challenging and Answers, Proactiveness) 50%, Homework 50%, including Midterm Paper, Final Paper
Instructor: Associate Professor Yao-Jen Chang
Email:
yjchang at cycu dot edu dot tw
Teaching Assistant: 時定樑 g9376024@cycu.edu.tw
Hear how people who have taken the course said.
Textbook
Internet Business Models and Strategies, 2nd ed., Allan Afuah and Christopher Tucci, McGraw-Hill 2003. (新月圖書東華書局代理進口)
Reference
1. 張耀仁,劉永信, 電子商務系統, 高立書局, 2001年1月三版.
Course Outline
1. 網際網路的趨勢
Firefox, RSS, Blog, Google, Skype, VoIP, P2P, All IP Network
3. business models and operations
4. brand management
5. Competitive Strategies, Differentiation, Pricing, Niche. Implementation
Entry Barrier, Ecology, Business Opportunities, Best Practices
6. marketing at a digital age
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