期末報告題目

參閱以下部落格

星際小孩 http://astrokid.blogspot.com/
芳鄰成長園 http://chang212.blogspot.com/
Reflection http://www.chieftain.idv.tw/archives/category/education/

(1)
思考如何以部落格小眾媒體的特性, 提出一個具有小眾或大眾社會影響力的部落格經營提案,
這當中包含閱讀對象選定, 主題設定, 內容與架構規劃, 常態性經營, 預計達成指標值與影響力預估,
所需資源,預期的挑戰.

題目可以環繞你所參加的社團, 你的家鄉或社區, 你的分享與關心, 你的朋友, 高中同學, 電影, 音樂, 學業, 生涯,
試著以部落格創造凝聚力, 進而引起注意或發揮影響力.

(2)
實際建構此部落格, 並且提出或實際展現你的經營之道.


注意
1. 實作不限於 www.blogger.com 你可以自由挑選部落格, 但是請勿
使用廣告太多的部落格網站.
2. 請於此公佈你的成果網址.
3. 成果繳交日期: 1/17/2006

12-10-2005 Homework Assignments

Reading Assignments:
The Internet Value Network (p.17~p.28, Chap 2.)
Properties of the Internet (p. 32~p.38, Chap 3.)
Impacts of the Internet on 5-CS (p.38~p.46 Chap. 3)
A Taxonomy of Business Models (Chap. 6)

12/31 停課 元旦假日

12/24 停課 Merry Christmas

12-17-2005 Internet Business Models (2)

Components of Business Models

Profit Model (How to make money)
Customer Value (why)
Scope (to whom, what to offer)
Pricing model
Internet activities
Implementation (organization, people, …)
Sustainability (competitive advantage)
Cost Structure

Case Studies
1. Software business models: Skype, Firefox
2. eLearning Business Models: CyberMBA, Credu, SCU

Topics:
The Internet Value Network (p.17~p.28, Chap 2.)
Properties of the Internet (p. 32~p.38, Chap 3.)
Impacts of the Internet on 5-CS (p.38~p.46 Chap. 3)
A Taxonomy of Business Models (Chap. 6)

Portal's Business Models

•"Great ideas come from relaxed minds."

Campaign * (綠色採購網 http://green.yam.com)

•Google

–Search Engine

–Sponsorship (Paid listing) *

–AdWords*

–AdSense * * (business stream for news, blog)

•內容共享, 廣告拆分 *

•廣告曝光, 流量導入 *

•Co-branding *

•Text ad *

•Paid registration*

12-10-2005 Internet Business Models (1)

Portal's business models

11-19 Homework

1. Reading Assignments
Chap. 1~3 of Textbook (A. Afuah and C. Tucci)

2. Summary writing of Chap. 4. Briefly outline the points of this chapter in your own words.

3. Regarding wireless services, list 3 business models that you think can make money.

12-03-2005 停課一次

選舉日

11-26-2005 停課一次

老師出國至韓國(數位內容訪問團).

Mobile commerce

Business models of Wi-Fi, Mesh, WiMAX enabled services.

Shovel

1. Test equipment

2. AP sales

3. Wi-Fi Skype phones, VoIP over wireless

4. WiMAX cellular for vocal, multimedia

Focal point: Competitive advantage, unfair advantage

Aggregator

5. Global/National Roaming

Examples: Boingo, iPass, GRIC

Focal point: fragmented markets

6. Access Service Operators (Chain stores, café, hotel, …)

NB maybe wrong target; WiMAX WiFi Handset better

Content

7. Game over Wireless

8. Content over Wireless

Business models of mobile commerce.

11-19-2005 Class

History of media evolution
and the future

Mobile Commerce

History of media evolution

Milestones

• 唐三藏西天取經
• 古騰堡聖經
• 進口西書
• 電子郵件(Bitnet), 進口 CD
• MIME, 進口 DVD
• ftp for multimedia download (mp3, mpeg)
• Streaming video and audio, Real Networks
• BT

Business impact

translation issues (text needs mass translation; pictures and videos do not.)
market globalization
real time, anytime

11-05-2005 Homework

1. Name a leading USA, Japanese, and Korean VoIP operator company. List their market shares, revenues, and profits in recnt years.

2. List 3 cities that have deployed large scale Wi-Fi, Mesh, or WiMAX networks. What are the purposes, applications, user populations, respectively?

3. Reading Assignments:

Smartphones: Symbian vs. Win CE

4. 預習 11-19 課堂討論題目, 蒐集相關資料, 以及於你的Blog記下發言草稿

IP Networks

Special topics

1. What drives wireless broadband and makes it fly? What does it mean in terms of industries and business?

2. What are the technological and business impacts and implications of emergence of digital camera, IP Phone, digital TV, & digital broadcast?

3. Why all IP networks? Please explain briefly. What does it mean in terms of industries and business?

11/12 no class

no class due to the midterm week.

10/29 Homework

Compare 3 VoIP software- skype, Gizmo, & Google Talk

1. 如果你的作業引用他人文章, 務必註明出處或是網址, 以示尊重他人創作.
2. 引用以單句為限, 並且明確以引號標示, 切勿整段引用甚至全文引用.
3. 引用來源必須具備權威性, 建議使用學術或研究單位, 或是知名公司的資料, 不可使用報紙或一般性商業文章等二手傳播文字.

11/5 Class VoIP Business

VoIP Business

1. Business models of VoIP

2. Opportunities of Mobile VoIP

3. Automated self-service over VoIP

3 Mobile Commerce Applications by Phillips

Broadband wireless applications for Ticketing

Broadband wireless applications for Mobile Entertainment

Broadband wireless applications for Business Travelers

10/29 Class VoIP

VoIP Technology

Peer to peer
Features of Skype
Client-Server, Non SIP
Client-Server, SIP (references)
Softphones are not all the same.

CMMi

VoIP Business

1. Business models of VoIP

2. Opportunities of Mobile VoIP

3. Automated self-service over VoIP