Shovel
1. Test equipment
2. AP sales
3. Wi-Fi Skype phones, VoIP over wireless
4. WiMAX cellular for vocal, multimedia
Focal point: Competitive advantage, unfair advantage
Aggregator
5. Global/National Roaming
Examples: Boingo, iPass, GRIC
Focal point: fragmented markets
6. Access Service Operators (Chain stores, café, hotel, …)
NB maybe wrong target; WiMAX WiFi Handset better
Content
7. Game over Wireless
8. Content over Wireless
Business models of mobile commerce.
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