Components of Business Models
Profit Model (How to make money)
Customer Value (why)
Scope (to whom, what to offer)
Pricing model
Internet activities
Implementation (organization, people, …)
Sustainability (competitive advantage)
Cost Structure
Case Studies
1. Software business models: Skype, Firefox
2. eLearning Business Models: CyberMBA, Credu, SCU
Topics:
The Internet Value Network (p.17~p.28, Chap 2.)
Properties of the Internet (p. 32~p.38, Chap 3.)
Impacts of the Internet on 5-CS (p.38~p.46 Chap. 3)
A Taxonomy of Business Models (Chap. 6)
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